- Dbrand, a company that sells accessories for consumer tech, is taunting Sony and selling a PS5 cover.
- Sony sued over a similar product last year from another company, but Dbrand’s marketing teases “go ahead, sue us.”
- The cover’s first three “waves” of releases have sold out.
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When Sony released its PS5 game console design in June 2020, social media erupted – some people loved the look, others hated it, and memes about it quickly followed. Now, tech accessory retailer Dbrand is capitalizing on the polarizing look of the PS5 to sell matte black plates to cover it – and egging on Sony to sue in the process.
“Go ahead, sue us,” reads the subheading on Dbrand’s landing page for the PS5 skins, called Darkplates.
The marketing strategy, as first reported by The Verge, calls back to Sony filing a lawsuit against a similar company selling a PlayStation cover last year.
In the item description, Dbrand says, “we’ve taken Sony’s monumental achievement in bad design… and made it matte black.”
The pattern on the inside of each Darkplate, Dbrand asserts, is “a familiar-but-legally-distinct apocalyptic spin on the classic PlayStation button shapes.”
Dbrand
The Darkplates themselves retail for $59, currently marked down to $49 for preorder. And the "middle skins," which cover the center of the PS5, sell for $19.95, but are currently on sale for $11.95.
If you want to get your hands on the "familiar-but-legally-distinct" Darkplate, you may be waiting a while. The product is released in waves: the first three sold out, according to its website, and the next wave will ship in May.
Of course, that's assuming you can get your hands on a PS5 in the first place.
Neither Sony nor Dbrand immediately responded to a request for comment.